Our Mission

 Baruch Senior Ministries seeks to honor God by serving people as they age.  

About Baruch Senior Ministries

Established in 1997, Baruch Senior Ministries is a faith-based nonprofit organization currently operating 26 assisted living communities throughout the state of Michigan. Our focus in each community is to create a compassionate and loving environment where seniors can make a lasting home. As we grow, our model and dedication to care continue to build new affiliations with other senior living communities across the state.

Why the name Baruch?

“I will heal my people and will let them enjoy abundant peace and security.”

– Jeremiah 33:6

This is God’s promise as written in Jeremiah, and we seek to carry out that promise today among senior and disabled citizens in our communities. As Jeremiah’s disciple and scribe, Baruch served as an instrument for assuring God’s people would never be abandoned. Just as he remained selflessly true to his charge, Baruch Senior Ministries promises to uphold its commitment to provide seniors, disabled friends, and neighbors with housing, care, and programs that nourish their body and soul.

Our History


Baruch SLS, Inc. forms, receives IRS tax exempt status, and starts conducting business as Baruch Senior Ministries.


We establish the first Baruch community, Fountain View Assisted Living in Coopersville.


Cedarville Commons forms and develops the new Baruch community in Cedarville.


Fountain View Retirement Village in Grant joins the Baruch family.


Baruch acquires Georgetown & Cambridge Manors in Grandville and the Yorkshire & Stonebridge Manors in Walker.


Baruch partners with Hume Home in Muskegon.


Baruch acquires Grand Haven’s Lakeshore Assisted Living Homes, Sunnyside Senior Living in Cadillac, and Stone Crest Assisted Living in Freeland.


A full-time Chaplain and Volunteer Coordinator join the Baruch staff.


Baruch hires on a Community Outreach Manager.


In Kalamazoo, Park Place Assisted Living joins the Baruch family as well as Bishop Hills Elder Care in Rockford and Evergreen Terrace Assisted Living in Big Rapids.


Baruch staff grows larger with a new Operation Projects Manager and an Operations Manager. We open a new Baruch community in Grayling, Northern Pines Assisted Living. We acquire Fountain View Assisted Living in Lowell, Portage and Fremont as well as The Willows Assisted Living in St. Joseph.


A second Chaplain joins the Baruch staff as well as two Regional Operations Directors. Baruch reaches an agreement to manage Hale Creek Manor in Hale, and Cherry Hill Haven of Traverse City and Kalkaska are acquired.


Baruch grows into new office space and hires an additional Regional Operations Director. Baruch Acquires Cedar Cove in Cedarville, MI.


Baruch continues to grow, acquiring Hyde Park Assisted Living and Living Joy, both in Flushing, MI. Baruch also acquires Effie’s Place in Leland, MI. 


Baruch acquires Mallard Cove of Petoskey. Baruch hires a Financial Analyst, a Special Projects Director, a Vice President of Advancement, and a Vice President of Finance. Baruch celebrates 20 years of serving. 


Mitch McNeal accepts the position of President; Tom Nobel continues his service to Baruch as Founder and CEO. Two additional Regional Operations Directors are hired.